Alwine van Heemstra
+31 641001423

Screen Shot 2014-05-13 at 09.09.50

WinWinStories helps organisations with AUDIOVISUAL COMMUNICATION that supports ORGANISATIONAL LEARNING

We produce video and audiovisual presentations both for internal and for external use and we consult in communication sollutions and tools.

We believe in the ENERGISING POWER that people generate by SHARING KNOWLEDGE AND DILEMMA’S:
coming up with INNOVATIVE SOLUTIONS and ideas thanks to their COMBINED INPUT. 1 + 1 > 2

We believe WE ARE PART OF A WHOLE and that our society suffers from being fragmented.

Audiovisual communication helps to FOCUS ON WHAT MATTERS, it can make COMPLEX MATTER EASIER TO TAKE IN and TOUCH OUR HEARTS so that we can LEARN, CONNECT AND ACT.


  • Triodos Bank Hart Hoofd Prijs 2014
  • Parels van de Hofweb
  • Altijd naar Binnen Luisteren – Always Listen Inside
  • Joining Forces Eco Flores
  • Plastic does not belong here!
  • The Violin Builder
  • The Sustainable Hunt
  • Transformation Labs
  • Fair Wear Foundation
  • Lighthorse
  • How Do I Inspire
  • Schenken geeft meer (Donating gives more)
  • Wij Krijgen Kippen
  • 3rd i the Process
  • Partij één
  • Sudan Anders
  • Video Postcards from Greenland
  • Lucky Charm

Triodos Bank Hart Hoofd Prijs 2014

I am proud to present the video’s we created for  The Triodos Hart Hoofd Prijs (Heart Head Prize), together with Hermen van de Waal and Ruben Faber. The public got to choose again from 9 nominees, all innovative organisations that contribute in a positive way to society. To see the video’s click here
Screen Shot 2014-05-13 at 09.41.21


Parels van de Hofweb

Parels van de Hofweb – Pearls from the Hofweb – are shorts I make for the organic online shop –
Two farmer sons run this shop and the farmers behind it are amazing. They produce food with their heart. Even if you don’t get the Dutch you will catch what I mean.


Altijd naar Binnen Luisteren – Always Listen Inside

Altijd naar Binnen Luisteren means Always listen inside. Together with Maartje Nevejan who was artist in residence in the psychiatric home Pameijer I made a film about the projects she did – 30 minutes. The film gives an insight in the lives of the people who live there and brings stories we can all connect to.
For privacy reasons the film is not online. These are some snapshots to give an idea of the atmosphere.
snapshots pameijer

Joining Forces Eco Flores

Watch the story behind Eco Flores
Eco Flores Congress September 2012 in Labuan Bajo, Flores, Indonesia and what we can accomplish by joining forces.
For more information please visit

Producer/camera/editor – Alwine van Heemstra
Editing assistant -  Anna van Dorp
Camera trip – Elivia Shaw
Camera party – Françoise Guerrier

Plastic does not belong here!

Plastic man and Eco Flores joined forces to clean the streets of Labuan Bajo on the island Flores in Indonesia. The participants of the Eco Flores Conference 2012 rolled up their sleeves and picked up all the plastic they could find. Plastic forms a big danger for wildlife. Tons end up in the Sea. People need to be educated about the consequences of plastic waste in the seas and oceans.
More information about Eco Flores:
More information about Plastic man:

Camera: Alwine van Heemstra
Editing: Alwine van Heemstra and Anna van Dorp
Music: Asep Suryaman


The Violin Builder

For the digital newsletter for Triodos Bank I had the honor to interview violin builder Guust François. Co-created with Hermen van de Waal (Camera and edit) and Phil Yisrael (2nd camera).
Click on the image below to watch the video. It doesn’t matter if you don’t speak Dutch. The images speak for themselves – a real professional who makes instruments for musicians, with passion, love and care.

The Sustainable Hunt

The Professional Passionates organized the Sustainable Hunt. CEO’s, managers en young professionals hunt for the perfect lunch. Click on the image below to watch the two video’s:

Transformation Labs

Based on Alan Moore book: No Straight Lines Cees de Weerd and Henry Koek together with Alan Moore created the Transformation Lab for KPN’s leadership training. WinWinStories covered the lab and created video’s for internal use for KPN + for promotional purposes the following video to demonstrate what a ‘No Straight Lines Transformation Lab’ is about:

Camera: Walthera Beelaerts and Alwine van Heemstra
Editor: Alwine van Heemstra
Voiceover: Alan Moore


Fair Wear Foundation

Fair Wear Foundation (FWF) is an international verification initiative dedicated to enhancing workers lives all over the world. We work closely with a growing number of companies that produce clothing and other sewn products and that take responsibility for their supply chain. FWF keeps track of the improvements made by the companies it works with. And through sharing expertise, social dialogue and strengthening industrial relations, FWF increases the effectiveness of the efforts made by companies.

For Fair Wear Foundation WinWinStories created this video of the Members Day 2010 for their website. Click on the picture below:


Concept, Camera and editing: Alwine van Heemstra
Camera assistant: Robbert van Zinnicq Bergmann
Photography: Eric Martin


Sandra Geisler asked me to make a video for her website about her Natural Leadership Coaching with horses. We decided to show a ‘real’ session to show the power of her transformational coaching. Watch the video to see for yourself.

Click below for more information about Lighthorse

How Do I Inspire

WinWinStories produced the trailer for PROFESSIONAL PASSIONATES, a movement of professionals that make the world a better place from the job they are in. INSPIRE, CONNECT & CHANGE!
For more information visit

Interviews by Jonathan Marks

Schenken geeft meer (Donating gives more)

For Triodos Foundation we created a video with Ted van den Bergh about ‘Schenken geeft meer’ (Donating gives more). Click on the image below to view the video (in Dutch) and learn more about the foundation:

Made toghether with Hermen van de Waal and Phil Yisrael

Wij Krijgen Kippen

For Wij Krijgen Kippen (We Get Chicken) I made 12 pitch video’s to present the ‘helpers’.
Wij Krijgen Kippen is a local initiative in Amsterdam South aiming to together create their own clean energy with professional help if necessary.
Click here to see the video’s in which the professionals present themselves.

3rd i the Process

For the 3rd i project, under the World Expo’s motto “Better City, Better Life”, Christina and Graham Smith  worked with and encouraged artists, architects, students and pupils from China and the Netherlands to present their views of the future of their cities, for which they built models of their ideal cities and discussed their ideas of the future in video portraits. These models were exhibited in Shanghai, but in the parallel exhibition in the MK Gallery, visitors could control the 3rd i robots at the Shanghai exhibition from Rotterdam, and virtually visit the Shanghai exhibition.

Together with Maartje Nevejan I created a video about the process. The video was presented at the World Expo in Shanghai in 2010

Partij één

In 2010 a new political party, founded by a young Turkish-Dutch Yesim Candan, participated in the elections. Most important viewpoints of the party: combine entrepreneurship with idealism; being bi-cultural is positive; diversity is a good thing if you find the connections, instead of focussing on the opposites and start from there.

I was nr 4 on the list. Unfortunately we needed to move too fast too soon….

The video’s I made during our campaign time:

1st pitch

should our name be Partij één or Partij 1? Yesim asks the opinion of the people on the Albert Cuyp market in Amsterdam.

Yesim kisses prime minister Balkenende

Partij één at the Libelle Summer Fair


Sudan Anders

Deze video’s vormen een tweeluik – o.a. vertoond in het Rijksmuseum van Oudheden in Leiden, tijdens de tentoonstelling ‘memories from home’, onderdeel van het festival ‘Sudan Anders’.

De films zijn samen met Maartje Nevejan gemaakt voor het festival Soudan Anders, een initiatief van Mieke Kolk.


Video Postcards from Greenland

In May 2009 I joined the Tällberg Learning Journey to Greenland: Climate change and economic development, led by Tom Cummings We witnessed the massive ice melt with our own eyes. I made video postcards of some of the people that joined:

‘If you imagine a trading floor where you have all these people monitoring with three screens, the ups and the downs of the market every day, and we only have 400 people in the world who are monitoring arguably one of the most important movements in the history of our planet…’  – Tom Cummings

‘We have no idea, as the scientists say, what the impact of all the water melting from all the ice going down the 50 km from this fast receding glacier will have on the North Atlantic, or indeed over time even on the sea rise on this planet.’ – Anthony Simon

‘We need a new kind of leadership. A leadership that understands the complexity of nature’ – Ulla-Britt Fräjdin-Hellqvist

Maria Wetterstrand



Lucky Charm

I followed Nina van Toulon – co-owner of The Antiqe Express – to China and filmed her fare trade story.

For more information please visit:

Every project is unique but what I encounter as a red thread throughout my work is the wonderful engaged people I get to work with. They bring the rich content. WinWinstories transforms this to something communicable. Below you find some reactions of people about our collaboration.

People say about working with WinWinStories:

Katrin Kaufer – Presencing Institute/MIT:
Thank you so much for this wonderful piece of story telling. I feel it has a lot of meaning for participants and allows them to reconnect with the spirit of the two days.

Pieter van der Gaag – Triodos Bank at the time, now owner at Niet Onverschillig
Thank you so much for your flexibility and dedication to this project, and also for you “mastership” (theme of last years conference) in telling the story through film. The two movies (welcome and atmospheric report) were shown in all three Dutch parts of Triodos Bank. I can only speak for TIM, where I was present, but the colleagues really enjoyed the welcoming film, and were very pleased to see the report of the conference. It did give them a feeling that the Triodos Bank executive is working at creating very special relationships with its staff and its clients.

Sandra Geisler – Lighthorse:
‘It became realy beautiful. It has really become a round story. I am very happy with it. I have lots of positive comments about how beautiful it is composed. You really have a good sense of content, image, feeling and timing.’

Cees de Weerd – sMi Leadership-Learning-Fascilitation:
‘I find it fantastic, you are a combination of an angle with amazing craftmanship!’

Alan Moore -  author No Straight Lines: making sense of our non-linear world:
‘This is a five star rating for Alwine for whom I have nothing other than good things to say.

Alwine shoots and edits films, her motivation are stories that add value to society. 
If you want someone that is as honest as the day is long, open, strong, committed and also great fun to be with. Then Alwine is someone I would highly recommend.
Alwine carefully creates great work, her editing skills outstanding as we all know stories well told are the ones people believe in. I believe in Alwine and know we will be working together for many years to come.’




I find this Ted Talk by Simon Sinek very inspiring. As a videomaker the WHY question is the most important question I ask, especially to myself. Why do I do what I do, why do I make this video. If every action would start with a why there would be so much more meaning to what people do. Watch this:


With WinWinStories my aspiration is to contribute to the paradigm shift

from the Ego to the Co-creative Eco system 4.o. which Otto Scharmer beautifully visualizes in this picture:


It all begins with education. Sir Ken Robinson describes it beautifully in this RSA creation:

How come this is so evident and yet most school systems do not prepare children for todays world/the future?

The IB program I think comes closest: quality education for a better world. Fortunately more and more schools are transforming to this holistic system

IB learners strive to be:
Inquirers They develop their natural curiosity. They acquire the skills necessary to
conduct inquiry and research and show independence in learning. They
actively enjoy learning and this love of learning will be sustained throughout
their lives.
They explore concepts, ideas and issues that have local and global
significance. In so doing, they acquire in-depth knowledge and develop
understanding across a broad and balanced range of disciplines.
They exercise initiative in applying thinking skills critically and creatively
to recognize and approach complex problems, and make reasoned, ethical
They understand and express ideas and information confidently and creatively
in more than one language and in a variety of modes of communication. They
work effectively and willingly in collaboration with others.
They act with integrity and honesty, with a strong sense of fairness, justice
and respect for the dignity of the individual, groups and communities. They
take responsibility for their own actions and the consequences that
accompany them.
They understand and appreciate their own cultures and personal histories,
and are open to the perspectives, values and traditions of other individuals
and communities. They are accustomed to seeking and evaluating a range of
points of view, and are willing to grow from the experience.
They show empathy, compassion and respect towards the needs and feelings
of others. They have a personal commitment to service, and act to make a
positive difference to the lives of others and to the environment.
They approach unfamiliar situations and uncertainty with courage and
forethought, and have the independence of spirit to explore new roles, ideas
and strategies. They are brave and articulate in defending their beliefs.
They understand the importance of intellectual, physical and emotional
balance to achieve personal well-being for themselves and others.
They give thoughtful consideration to their own learning and experience.
They are able to assess and understand their strengths and limitations in
order to support their learning and personal development.


nieuwe profile alwine

Alwine van Heemstra
+31 641001423